How to choose a CRM

If you are selling a product or service, chances are you need something to manage your contacts and leads. We call this a CRM (Customer Relationship Management) software. It’s a tool that helps you keep track of all your contacts and their important details, as well as notes about follow up. It’s also useful for tracking your sales metrics and understanding how many people you follow up with actually become customers. 

Pretty much every business needs one, but there’s a million of them out there, so how do you choose a CRM?